The Art of Hospitality

Hotel, resort and hospitality brand building is one of the world's most sophisticated management and marketing challenges

Most hotel groups are part of a standalone national or world brand, but many individual managers are empowered to create a property's own special identity under this brand umbrella. Similarly, every unique boutique hotel must create a unique brand that enables it to compete in a crowded market.

Clearly, while livery and branding are important, it is the quality of the details that sets each venue apart, and this is why art and furnishings are vital - not just as part of the decor, but as an active contributor to the success of the venue.

kbArt principal Karen Burton is a specialist in art project management and art acquisition for the hotel and resort industry. She works with hotel and resort management teams, architects and interior designers, and contributes her extensive knowledge of Australian and international art and artists on every level, from the overall look of a new property or renovation, to individual projects detailing of specific areas such as foyers, function rooms and guest rooms.